The more and more I look at the strategy that Obama is using to brand himself, the more I notice how brilliant it actually is. He has pursed the young community, the people of web 2.0, Facebook, etc… But lets take a closer look.

Obama started with the simple slogan, and the people responded with Yes we can.Sure he made his few punches at Hillary Clinton, or even Senator McCain. But what did he really do to make this campaign successful?

Powered by Supporters like you... Brilliant!

Obama has taken the OPEN MARKET philosphy, and made into something truly original and special. All over his website you will see things that say powered by supporters like you. I signed up for his emails and text messages just to see what his plan was. His plan is easy… YOU THE PEOPLE have made this possible. With out you… WE would not be this far in this journey. Then Biden comes on… and he writes the same thing. The people made this happen. We speak on behalf of you the people, Obama contines to say.

Also Text messaging was brilliant. Kids might not check email but they ALWAYS have their phones. But what did they do. They ask for area codes or cell phone numbers. Again now they are able to analyize where supporters will be found. Oh and did I mention that Obama just wants you to donate 5 dollars. Not hundreds. Money that everyday people can afford.

There are two more things I would like to add that I think will be working on behalf of Obama the rest of the time.

1) His wife is a strong, passionate women and his kids are beautiful and adorable.

2) He isn’t fighting back with political garbage. He is winning by continuing to do less political garbage and rather, spending time with regular folks with regular jobs.

If he can continue to prove that he is for the people by the people, I think there is a pure marketing chance he may become the first president of his kind.