I say, ” American are lazy, They don’t want to have to go to a brick and mortar to shop. They want to sit on their couch and watch the Olympics while they order the newest flip-cam or groceries. But do Business understand that. I think too many have their Relationship models backwards.

Kelly Mooney says it best when she says, “the old model will not work anymore, if you want to be successful you need to start focusing on the customer instead of your brick and mortar.” While I listened to her speak at the Bazaar Voice Summit in Austin, Texas, I thought to myself, what business has not figured this out already.

Kelly Mooney’s book “THE OPEN BRAND” touches on the simple fact there is a triangle. In the past,  the top of the triangle had the brand  and at the other two corners were the consumer and the community. While all the right components are there, there is still a big thing missing. The order that it needs to be in.

If you are to flip the triangle upside down so there are two points across the top (consumer and community) and one point at the bottom (Brand) you will be so much more successful.

When you do this your community takes over and let’s face it, your community runs your business and if they don’t that is your first mistake. If your community doesn’t like it, well, you aren’t going to sell anything. If you do, your target market are people that have no idea what a computer or the Internet is. Actually lets generalize that and just say that they don’t know what the media is or what name brand clothing is either.

So just to sum things up real quickly. Your Community will control your consumer. Your consumer will control your brand. When your consumer is happy your community hears. When your community hears, They buy. When they buy, your happy!

Questions?? I didnt think so.